Our Vision & Mission

Amy Smith Montoya formed Bella in 2009 with her partner, Gina K. Picicci, after working with Real Property Investment Services, Inc. for 18 years. She held positions with RPI as Marketing Manager, Financial Manager, CFO, Vice President of Asset Management and President. Her experience includes marketing initiatives, financial management, investor relations, strategic planning and property management operations. Her team approach and emphasis on individual and community leadership has helped make Bella the preferred employer for many property management professionals. Amy earned her Bachelor's degree from Pepperdine University. She currently serves on the Arizona Multi housing Association Board of Directors and for the National Apartment Association (NAA) as the Regional Vice President for Region 7. In addition to her participation on various committees and task forces for both associations, she has been an Arizona Delegate to the NAA for 6 years. 

Gina Picicci has 30+ years' experience in the property management industry. In her current role, Gina has great influence and impact on the day-to-day reporting and strategic analysis of the operations. Gina's experience includes serving as Commercial Facilities Manager, Property Manager, Asset Manager, Regional Manager, Assistant Vice President, and Human Resource Manager. Current responsibilities include oversight and analysis of daily operations, leadership of the corporate team members, conflict resolution and risk management. She has taken courses from the Building Owners and Managers Institute International (Real Property Administrator program) and is a Certified Apartment Portfolio Supervisor (CAPS) designate with the National Apartment Association. 

Shelley Boucher has been in the property management industry since 2002 providing leadership in finance, accounting and asset management. Her responsibilities currently include maintaining partnership and corporate documentation; corresponding with investors, lenders, attorneys, and CPAs; processing sale, purchase, and refinance transactions; software implementation and training; budgeting; tax and estate planning; forecasting; and cash management. Shelley received her Bachelors of Science Degree in Finance in 2011 from the University of Phoenix. 

Vanessa came to Bella in March of 2017 and serves as the Accounting Specialist. As the Accounting Specialist, Vanessa’s duties and responsibilities include bookkeeping functions of Bella managed apartments communities. This includes management of property operating cash books, preparing monthly accrued vacation reports as well as providing the VP of Asset Management with recurring payments spreadsheets, PTO reporting, cash balances and preparation of financials. 

Jocelyne joined Bella in March 2021. As part of the project management team, she assists in coordinating the activities of capital improvement projects to ensure cost, schedule, document control and quality standards are met. She has an educational background in Civil Engineering and previous work experience in construction. 

Richard Marquart has served Bella's computer networking needs for 5 years with his own business, Data Doctors. Richard has proudly been on staff with Bella since February 2014. Richard holds an integral role in managing the IT needs, keeping everyone's computers happy and healthy. His drive to achieve and his willingness to be a team player has made his tenure with Bella a positive and dynamic experience. Richard has had extensive experience in training franchisees, producing training programs, and creating innovative components for the growth of other businesses in Arizona. Richard's achievements include: Microsoft Certified Systems Engineer, Microsoft Certified Systems Administrator, Microsoft Certified Systems Professional, and A+. 

Tim Els joined the Bella team January of 2018 and oversees the capital improvement projects for Bella’s 12 properties. His responsibilities include ongoing property inspections, developing reports and ideas for determining future projects, and ensuring the vendor’s work meets Bella’s standards in quality. Tim received his degree in Tourism and Tour management in Cape Town, South Africa. He has been in the USA for 12 years. 

Alexis has provided administrative assistance to the Bella team since August 2021. Alexis manages internal documentation, contract renewals, maintains websites and multiple media sites, receives, and distributes monthly reports, creates, and distributes company newsletters and surveys, and assists with company events. Alexis received her Bachelor’s of Arts with an emphasis in English Advanced Literary Studies in 2017 from Saint Leo University in Tampa, Florida. 

Jill joined the Bella team in 2017. She serves as the Talent Resource Developer recruiting, training, celebrating and developing Bella’s best assets, our team members. Jill also provides administrative support to the Managing Partner in her industry leadership roles and personal businesses through calendar coordination, communication, travel arrangement, purchasing and event planning. Jill holds a Bachelor of Science in Secondary Education (Journalism/English) from Baylor University and a Masters of Journalism in Public Relations from the University of North Texas. She is a contributor for Flagstaff Moms Blog, the Director of Women’s Ministry at her church and serves on the board for Flagstaff Christian School. 

Renée joined Bella in March of 2021. She serves as the Director of Accounting and Asset Management. In her role she provides oversight of the accounting department. Renée prepares the financial statements for the Bella managed properties and prepares quarterly lender financial reporting. She also assists with budgeting, write-offs, and payroll processing. Renée assists with monitoring capital improvement projects as needed for required payments and oversees the replacement reserve reimbursements. Renée has worked in accounting for more than 25 years with most of her background in professional service industries and contract administration.

Robin has been with Bella since 2005, implementing security plans and providing patrol services for Bella's communities. 

Crystal DeHoag has been with Bella Investment Group since 2006 and has been on the Executive Team since 2014. Crystal spent several years on site and offers unique insight into the day-to-day operations of each property. Driven by operational excellence, portfolio growth and developing our emerging leaders, Crystal is leading the charge into the future of Bella Investment Group. She embodies our core values every day with her focus on integrity and servant leadership style. 

Flagstaff is Crystal's hometown, and she has deep roots in the community, graduating from Sinagua High School and continuing on to Northern Arizona University. Crystal is passionate about property management and advocacy, being active on several boards on the state and national levels. 

Khara House joined Bella Investment Group, LLC in 2013, serving as the Assistant Manager at one of our larger Flagstaff communities. In 2014, Khara transitioned into the role of Property Manager, maintaining a focus providing servant-leadership to both her team members and the community, before joining the Home Office team in 2017. In her current role, Khara facilitates Bella’s public relations items and provides support and assistance to the President in day-to-day portfolio operations, in addition to providing in-house management for several single-family properties. Khara is an avid learner who enjoys working with social media, marketing initiatives, and assisting her team members meet their goals. Khara earned her Bachelor’s degree in English from Messiah College in Pennsylvania, and her Master’s degree from Northern Arizona University. In addition to industry-related service such as serving on the Arizona Multihousing Charitable Foundation Committee and the preliminary management group for the Bella Initiative of Grace Fund, Khara also volunteers and serves with various local and national groups such as the NAACP, the NAA Diversity and Inclusion Committee, NAA NextGen, Coconino County African American Advisory Council, Flagstaff Housing Commission, and the Executive Board of NAMI Flagstaff. She earned her real estate license in 2017.